About Downtown Mainstreet, Inc.
Downtown Mainstreet Inc. (DMI) was created in 1990 to oversee, coordinate and facilitate the revitalization of La Crosse’s central business district. DMI is a private, non-profit organization founded by businesses and financial institutions to help restore the downtown district’s role as the center of the Coulee Region. It originated because of a need for an organization to bring various groups together to complete the City Vision 2000 Downtown Master Plan, which outlines a vision and strategy for Downtown La Crosse. The City Vision 2000 Downtown Master Plan was completed in 1992 and was the impetus for much of the public and private investment that has taken place since.
The mission of Downtown Mainstreet Inc. is economic redevelopment and revitalization of downtown La Crosse. The organization works to enhance, revitalize, and redevelop La Crosse’s original central business district through the elements of organization, design, promotion and economic restructuring.